How to create a good content for your YouTube channel & steps to optimise it for video SEO in 2018?

Our YouTube channel experience was a complete mess. Our videos average view time was less than 10. We wanted to improve this pace of us and no sooner we realized that we need to optimize our videos for YouTube Video SEO and this wasn’t easy.

We decided to implement every single YouTube technique we found online. None was effective, and on top of that almost 70% of them lead to complete disaster. After many trial and errors, we figured the top most effective optimization techniques for Video SEO. Here we have listed the top most effective video SEO optimization techniques that actually work. Let’s jump right in.

Create a good content for your YouTube Channel

Don’t waste your time in explaining your audience why they need to continue to watch your videos instead give them a reason, in other words, jump into what your video is all about (WHY). Long intros about who you are, what your brand is and the benefits of your video will make no good for your channel. Try to capture the attention of your audience in the first 9 to 15 seconds of your video that tells them what to expect from your videos. Always begin your content by questioning “why” or with a preview, followed with “what or prompt” and point to the “why or preview”.

Let's make up that, you’re making a video on “How to slice your vegetables for a perfect chiffonade”, start your video with “Today you will learn about selecting the perfect vegetables for your chiffonade and how to cut them like a Master Chef”. That’s it, without further delay kick-start your content. The longer your viewers are watching your video, better the reinforcement you get from YouTube. Why? Because of the high-quality content you have produced, people will visit YouTube more often. Better the watch time, Better the ranking.

Deliver your promise and give exactly what you asked them to expect. To make the video interactive fill again with some prompts like showing how this will be in the end(example for "What") and again remember to point back to WHY they started to watch this video. This adds further value to you and your viewers and reminds them that are never out of track. For example “The 3 vegetables you use in chiffonade that is for no good”.

Things you should do while optimizing your YouTube channel

Keyword Research & Meta Description:

Research about your target keyword more than once in Google and YouTube, you can also use keyword tools for that matters. Your meta description must be emotionally compelling and easier to understand. Do not add misleading contents to your video. Follow these simple guidelines for meta description or data. Using the keyword efficiently will produce effective results.

The longer video, longer the watch time:

Always make longer videos with a least of 8 to 12 mins. This helps in increasing your video’s watch time.

Add target keywords in the Title:

Always add your target keyword to your title for an easier access and better ranking(only once). Also make it more concise, and descriptive.

Rule of Thumbnail:

Make sure your thumbnail is attractive, readable, relevant, highlighted and unique. Most People forget the ideal use of this thumbnail. Always choose a custom designed thumbnail with high-quality images and texts to help your viewers distinguish between you and your competitors. 

Full-Length description:

Write long description content like a blog post will do. People should find it relevant and

try to bring in the target keyword within the first paragraph.

Tags make search easier:

Make efficient use of tags in YouTube, you can use tools like seosyn, tube buddy, or use the search bar of the YouTube to help you with finding the relevant tags. Ensure they are matching your target keyword, to avoid unnecessary chaos for the searcher.

Speak for your target keyword:

Say your target keyword in the first 30 seconds of your video and between to help YouTube understand that you’re into the subject of your video. Because when YouTube or Google hears your audio and if they find no keyword in your audio, they might think that your video is irrelevant to your target keyword. Don't give a chance like this for them.

CC is your backbone: 

Upload captions with your video to add value to customers with hearing impairment and also for the ones who watch your videos in the workplace. 

Asking your viewers to connect with you in all possible ways:

Give people a strong call to action by asking them to like and comment, the more you engage with your users and respond to their comments, the more YouTube will pay attention to your channel. Also remember that, asking your viewers to like, comment and subscribe all have 3 different benefits. While liking and commenting will achieve better user engagement, subscribing has its own record-breaking effects on your channel. Reviews are the most important factors after all in social media.

Retain your audience:

Subscribing means people are going to get notified about your videos on a regular basis, which means more YouTube visit. This develops a sense of trust and brand loyal personalities for your brand.

Bonus Tips:

I thought of providing you with some cool bonus tips for reading this blog. The new version of YouTube has some advanced features that will help you to gain control over your content. For that matters, using them can bring a certain amount of traffic without spending many efforts.

Rename your video file name with your target keyword to grab some attention from the platform.

Always try to upload .mp4 (still, MOV, FLV, MPEG4, AVI, WMV, MPEGPS,3GPP, WebM) format to make it convenient for your viewers.

Add watermark to your videos to cut duplicates. You can upload your watermarks using simple steps on YouTube in no time.

Make efficient use of YouTube cards that will engage your audience in case of lengthy videos. Cards are created in YouTube and show on a per-video basis, on both desktops and mobile devices. You can provide a final URL from a list of eligible sites and, depending on the card type, customize an image, title, and call-to-action text. A teaser is shown at the designated time for a few seconds, and viewers who click it can then access the card directly. At any other point in the video, viewers will see an icon appear when they hover over the player on desktops or whenever the player controls show on mobile devices. Viewers can also click the icon to browse all of the cards present in the video.

If you already have an established list of customers in your email list or facebook or in any social media, encourage them to subscribe your channel by sending them a subscribe now channel with a call to action and add ?sub_confirmation=1 to your link. This prompts the user to “SUBSCRIBE NOW” as soon as he/she clicks the link. Follow the steps in this video and learn how to add this link to your video.

Use the End Screen & Annotations module to help your viewers stay hooked up with your channel in the last 20 seconds of your video. This makes them watch your other videos also and retains them in YouTube. Staying more on the platform will help you achieve more rankings.

Things you should do not do while optimizing your YouTube channel

Do not ask your friends to subscribe to your channel. Don’t count them as your brand's ambassador when it comes to the internet world. Grow your own audience and reach out with more customers in your niche, not in the neighborhood.

Playing with words in your title will take you nowhere on the internet, at least not on YouTube.

Adding links in the very beginning of your snippet is a big No. Instead, write a compelling content that makes the user understand and influence their watch decisions.

Forget the idea of stuffing keywords more than required in your description and snippets will be good in the beginning but will affect your channel in long run.

Do not stretch a 2 mins video to 10 minutes long, instead add some valuable hacks to make it appear longer.

Why your brand or you must have a YouTube channel in 2018?

Engaging your audience with a visual content reveals interesting facts about your audience’s needs and wants. This type of content makes it easier for your audience to understand what your products/services are about.

Stats show that a buyer in an average watches at least 3 videos before making a buy. This helps you to establish a new range of customers for your brand.

Boosts your brand recognition and is cheaper than any of your SEO/SMM strategies.

This is more intimate with your audience and helps you understand their actions on a closer level. 

This builds trust and establishes a new level of loyalty for you in front of your audience.

Another game-changing reason is that video marketing is something you can do, with 80% of the internet traffic in the video why would you want to lose this part of the growth.

All these things YouTube SEO hacks can give you the better ranking you dreamt for, but sustaining the same position requires consistency. Follow simple standards and upload your videos in a regular period of intervals.

How to build a voice for your YouTube channel?

All you need is to make a killer plan that will cut through the noise and helps you stand out from the crowd. You have to find your voice that not only drives your channel today but one that will drive your fans tomorrow. Ask yourself a few questions like what motivates you, what drives you and pen down your ideas. This will help you to identify your strengths and weakness on the internet.

Identify your target audience in your niche. Most of the YouTubers fail is because they forget to value their audience as much as they value their brand. Don’t become one among them. 

Research and find what drives them, what they want, what they’re currently into. Analyse how your values will benefit them. 

Create a list of ideas about what your audiences are searching and focus on “WHY are they searching”. Understanding their pain point will be helpful in generating content for your channel. Create videos that deliver what your audience wants from you and feed your message into it. When thinking about the type of content you should create, question yourself “how are you going to give your audience what they want to give them what they need?”

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Follow all these steps to optimize your channel and grow your brand in no time.

Have more questions with YouTube and optimization? we are here to help you any time.

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Thanks for reading, Happy YouTubing!